Of late, guest posting has earned a reputation as a reliable SEO technique which not only allows you to direct traffic to your website but also build profitable relationships with customers who enjoy reading your posts. There is a problem though; each and every one of the internet marketers out there now has guest blogging on top of their off-page SEO techniques which makes it very hard to convince authority websites or blogs into giving you a chance to publish content as a guest blogger. If you are just starting out and have probably experienced this problem, it does not mean that you cannot level with your competitors and get frequent chances to publish content on high ranking authority websites. All you need to do is follow the right track.
How to find blogs on which you can publish guest posts using advanced search queries
There are several websites which constantly advertise to people who would like to write content for them to which they allow insertion of links in return. It might seem like an easy thing to do, but if you are not careful, you might as well end up publishing content on the wrong blog or website. For instance, if you deal in electronics and would like to popularize your merchant or affiliate website, it would do you no good if you posted your content on a blog whose audience is interested in construction tools.
So how do you get the right blogs?
A great answer would be using advanced search queries although to some internet marketers, this would just make things complicated. To demystify what advanced search queries are and how they could help you find authority websites on which to publish your content, below are some useful examples of what you should do.
Starting with the basics, you first need to familiarize with some useful strings which will generate meaningful results. Most authority websites use strings such as guest blogger, guest column, guest article, guest blog, become a contributor and write for us to attract traffic from the search engines. It might not be hard to find a blog using the strings outlined above although you would certainly experience problems while trying to pinpoint a website which specializes in your niche. To get what you want, you have to make your search specific by advancing it.
Someone who wants to find a guest post which publishes information on red widgets would have to type in something like red widgets “guest blogger” as a search query. The engine will search for information which is relevant to the keyword red widgets and which also contains the phrase guest blogger. The phrase “guest blogger” in the quotation marks specifies the query to a website which is optimized for the keyword red widgets but also has an occurrence of the phrase guest blogger. You might have realized that such a string would lead you to a website whose niche is red widgets and probably beckons interested parties to publish quality content or information as guest bloggers.
With time you will also realize that you get better results by searching for a category instead of a specified niche. For instance, if you deal in cheap plasma TV’s and would like to find a blog on which to publish your guest post, it would be easier to find a highly ranked website by typing in electronics “guest blogger” instead of cheap plasma TV’s which limits you to just a few options. However, this does not mean that you can publish your post on any website as long as it deals in electronics; it is just an advanced way of finding one in your niche without having to browse through a frustrating list.
Using the tilde (~)
The tilde helps you run an advanced search in which the search engine automatically searches for all synonyms instead of searching for them separately. For instance, the string ~cars “guest blogger” would also search for all other synonyms which include automobile and auto. Apart from helping you save the time you would use to search for each of these terms individually, using the tilde also increases the chances that you will get what you are looking for by only inserting a search query once.
It has always been said that Rome was not built in a day. There should be no hurry and especially if you plan to generate substantial traffic from guest posting. High profile blogs are competitive and might not even advertise or encourage writers to publish information because they have enough already. One of the mistakes most marketers make is going for these websites first even before they have fully familiarized with guest blogging and how it should be handled. As for advice, it is recommended to start with smaller blogs and websites first after which you can graduate to highly ranked websites.
Sometimes, an online marketer might realize that they do not have enough time or the skill needed to generate and publish profitable posts. First, it should be noted that guest posting is a time-intensive technique in that you have to type down content, look for a host and then publish it. If you have other responsibilities, this might inconvenience you and in the end turn out to be a roadblock other than a breakthrough. If you still need the traffic, below are a few options you can take.
If you are capable of finding reliable hosts who can direct substantial traffic to your website, then your only problem should be a content generation. In this case, some marketers opt to hire freelance writers who generate the content to be published. This reduces the time required to publish a post in that the marketer will only have to check if the content coincides with what they need after which to submit the file to a blogs administrator for publishing. Alternatively, one can opt to hire an SEO service provider who covers all tasks from host finding to writing of the actual content. One of the benefits of hiring a guest blogging service is that such companies have a higher probability of getting chances to publish on high profile websites.