Digital Marketing

Use Advance Search Queries to Find Hosts for Your Guest Posts

Of late, guest posting has earned a reputation as a reliable SEO technique which not only allows you to direct traffic to your website but also build profitable relationships with customers who enjoy reading your posts. There is a problem though; each and every one of the internet marketers out there now has guest blogging on top of their off-page SEO techniques which makes it very hard to convince authority websites or blogs into giving you a chance to publish content as a guest blogger. If you are just starting out and have probably experienced this problem, it does not mean that you cannot level with your competitors and get frequent chances to publish content on high ranking authority websites. All you need to do is follow the right track.

How to find blogs on which you can publish guest posts using advanced search queries

There are several websites which constantly advertise to people who would like to write content for them to which they allow insertion of links in return. It might seem like an easy thing to do, but if you are not careful, you might as well end up publishing content on the wrong blog or website. For instance, if you deal in electronics and would like to popularize your merchant or affiliate website, it would do you no good if you posted your content on a blog whose audience is interested in construction tools.

So how do you get the right blogs?

A great answer would be using advanced search queries although to some internet marketers, this would just make things complicated. To demystify what advanced search queries are and how they could help you find authority websites on which to publish your content, below are some useful examples of what you should do.

Starting with the basics, you first need to familiarize with some useful strings which will generate meaningful results. Most authority websites use strings such as guest blogger, guest column, guest article, guest blog, become a contributor and write for us to attract traffic from the search engines. It might not be hard to find a blog using the strings outlined above although you would certainly experience problems while trying to pinpoint a website which specializes in your niche. To get what you want, you have to make your search specific by advancing it.

Someone who wants to find a guest post which publishes information on red widgets would have to type in something like red widgets “guest blogger” as a search query. The engine will search for information which is relevant to the keyword red widgets and which also contains the phrase guest blogger. The phrase “guest blogger” in the quotation marks specifies the query to a website which is optimized for the keyword red widgets but also has an occurrence of the phrase guest blogger. You might have realized that such a string would lead you to a website whose niche is red widgets and probably beckons interested parties to publish quality content or information as guest bloggers.

With time you will also realize that you get better results by searching for a category instead of a specified niche. For instance, if you deal in cheap plasma TV’s and would like to find a blog on which to publish your guest post, it would be easier to find a highly ranked website by typing in electronics “guest blogger” instead of cheap plasma TV’s which limits you to just a few options. However, this does not mean that you can publish your post on any website as long as it deals in electronics; it is just an advanced way of finding one in your niche without having to browse through a frustrating list.

Using the tilde (~)

The tilde helps you run an advanced search in which the search engine automatically searches for all synonyms instead of searching for them separately. For instance, the string ~cars “guest blogger” would also search for all other synonyms which include automobile and auto. Apart from helping you save the time you would use to search for each of these terms individually, using the tilde also increases the chances that you will get what you are looking for by only inserting a search query once.
It has always been said that Rome was not built in a day. There should be no hurry and especially if you plan to generate substantial traffic from guest posting. High profile blogs are competitive and might not even advertise or encourage writers to publish information because they have enough already. One of the mistakes most marketers make is going for these websites first even before they have fully familiarized with guest blogging and how it should be handled. As for advice, it is recommended to start with smaller blogs and websites first after which you can graduate to highly ranked websites.

Sometimes, an online marketer might realize that they do not have enough time or the skill needed to generate and publish profitable posts. First, it should be noted that guest posting is a time-intensive technique in that you have to type down content, look for a host and then publish it. If you have other responsibilities, this might inconvenience you and in the end turn out to be a roadblock other than a breakthrough. If you still need the traffic, below are a few options you can take.

If you are capable of finding reliable hosts who can direct substantial traffic to your website, then your only problem should be a content generation. In this case, some marketers opt to hire freelance writers who generate the content to be published. This reduces the time required to publish a post in that the marketer will only have to check if the content coincides with what they need after which to submit the file to a blogs administrator for publishing. Alternatively, one can opt to hire an SEO service provider who covers all tasks from host finding to writing of the actual content. One of the benefits of hiring a guest blogging service is that such companies have a higher probability of getting chances to publish on high profile websites.

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Marketing strategies

Using Branding and Reputation Management to Get Exposure

Three things govern any business relationship online and offline. In the online world, the rise and fall of your business can be very fast, so you need to take all the precautions you can, to avoid an unfortunate outcome. When you start, you will need to set up your brand, and once you establish it, you will need to defend it. The second part is what reputation management is all about.

Branding

The first thing you need to know about branding and reputation management is that you need people to succeed. You cannot succeed on your own. You need to make people believe in you so that they can support whatever you are offering. In the simplest sense, branding is all about putting a good show of yourself so that people believe in you. It can be a personal show or a business show, but the bottom line is that you want to get the trust of the people you target.

Reputation Management

Reputation management is a little wider than branding; it involves the care of the relationship that you make with people. It can be your personal reputation or that of your business and it comes after you brand yourself. The essence of reputation management is to align the perception that people have on you with the brand that you project on them. Once the two aspects align, you will have no restrictions on selling your product to your target audience.

The best professionals and businesses make most of their sales through word of mouth referrals. Great lawyers, content makers, salespersons and the like have very strong personal brands and a reputation that matches what they do. As a result, their clients are more than eager to recommend their services to anyone. On their part, the professionals are able to charge premium prices just to keep their workload bearable so that they can satisfy their clients.

Below are practical suggestions that will expose your branding efforts to different types of blogs.

You will need to build your brand first, and this is all about creating content that relates to what you offer. You do not need to have an online business, but an online presence for your business is necessary. SEO is a great way to expose your business to people who are interested in your products or services. A blog is important because it will let you tell others about what you do, as well as the different aspects of your business or profession. Blogs allow you to highlight your talent and services. They let you talk about your clients and your capabilities. Blogs are a great way to reach out to people when you are not actively working. They are excellent forms of advertisement and they complement word-of-mouth marketing in a great way. Without a blog, it will be difficult for people to refer others to what you do. It will also be difficult for them to give you feedback on the tasks you handle.

How blogs help in branding

Blogs let you connect to other people through your thoughts, solutions, and opinions. They let your content travel around the internet when people share it; thus, work as a salesperson on your behalf. With blogs, you increase your abilities to listen, corresponding, and meeting new people who might turn to become your clients.

Why websites are not enough for branding?

Many people will say that they or their businesses do not need blogs because they already have websites, but that is far from the truth. Websites offer what you do, but people will not buy from you just because of what you tell them, they need to hear it from others. In the same way, other blogs will not feature your business just because you ask them to do so, they need to see what remarkable things you are doing that are worth talking about. People need convincing facts. They need to know that you understand what they want, and they will buy only from people and business they trust. The only way to win the trust of people is by developing a relationship with them. A website is only a signpost of what you offer, but a blog is an invitation to listen, learn and benefit from what you offer. A blog builds your reputation.

What to do when clients are not using blogs and another web 2.0 tools
Even if your target audience does not use blogs and social media, some of their family members and friends use them; besides, the media uses these tools too. It pays to have a presence at a place where people come to search for you or your business.

Finding time for branding and reputation management

You may complain that blogging will take much of your productive time, but that is not the truth. It may seem unproductive if you do it the wrong way, or when you fail to commit enough time. Think of blogging as a way of developing your business services. All the content you put out there helps someone to build trust in you. Your ability to convince people grows as you provide more relevant and helpful content. You can use your money to hire bloggers who understand your business, and they will be happy to manage your reputation.

Using branding and reputation to get exposure

Before you read ahead, you should know that a good reputation only comes when people:

(1) have a reason to trust you/your business
(2) believe what they hear from others about you

This means that you will only get away with verifiable claims and the credibility given to you by others will cast out any feeling of humiliation for making the wrong choice.

Once you have your brand up and your website and blogs running, you need to get in touch with people. The best place to find them is on other blogs in your industry and on discussion forums. Take part in them, comment often and thoughtfully, and when given a chance, always mention what you do. If possible, give them a link to useful content that you have put up on the internet.

Other than your blog posts and website, you can create informative eBooks, podcasts, and tutorial videos or write guest posts on other blogs. Once you come up with any form of content worth sharing, you should distribute it as widely as possible.

List your eBooks on file sharing sites, pitch your guest posts on blogs that talk about the same topic as your blog, take part in offline meet-ups that let you meet other bloggers in your industry and all these efforts will enhance your exposure, and help build your reputation as a renowned professional or business. In return, many blogs will be happy to feature you in their posts. They will talk about you, together with what you do, and how you do it. They will also link to the materials you provide. As they do so, they will be providing you with the third-party validation that your branding and reputation management efforts need to grow your business.

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