Digital Marketing

5 Factors That Affect Your Search Engine Ranking

When creating their website or blog, people tend to think about what they’re going to post on it, thus ignoring the search engine ranking aspect of it. And even if some people realize the importance of quality SEO, because of the huge number of web pages on the internet and due to the different obstacles which may arise at any time, getting on the front page of search engines may prove to be quite challenging.

Each search engine uses a predefined formula to rank its content, and even though these formulas differed from website to website, all search engines took some common factors into account when ranking the website. Many people wish to get to the very top, but few of them truly manage to.

Next, we’ll discuss 5 of the less known factors which can affect your search engine ranking:

1. Using the wrong keywords

If you do not use the same keywords that users enter when looking for a product, your content will never reach their search results page, and thus it will not be seen by the right people. Of course, you may assume that your website is already popular, and therefore visitors access it to read its content, but the truth is that if you do not take advantage of users coming from the search engines, you’ll miss plenty of opportunities.

You never know when a user becomes interested in one of the products/services that you have to offer, and thus launch an internet search to get to it. But what happens if your website is listed only on the 4th page of Google? Research shows that 80% of the users never get past the first results page, so chances that a user will actually reach your website through that page are actually null.

Solution: It is advisable to use Google Trends for Search to compare various keywords and Google AdWords Keyword Tool to monitor searches for those terms. After you get informed in this way, you can use the right terminology in the titles and subtitles of your articles.

2. Not facilitating the content distribution

Since we live in the age of social media, it is important that your website visitors can easily distribute your content. Facebook, Twitter, and other social networks have become indispensable for efficient communication with our clients, but they also help with search engine optimization. For once, by regularly posting content and article snippets on your social media accounts you increase your chances of visitors accessing your website.

However, when a user “likes” one of your articles, he instantly shares it with all his friends on the social network. This means an increased exposure for your brand, but also the chance to make more sales. Users are interested in quality and speed, they want everything to be available exactly when they need it, without having to research various sources. In this regard, facile content distribution is essential for a website’s high search engine ranking.

Solution: If you use excessive Rich Media content (Flash, AJAX), its distribution will be almost impossible. Therefore, you need to make sure that:
– Each page on your site has its unique URL. When you copy/paste that URL, you need to load that page, and not just another wizard or filter.
– Do not load content in pop-ups that do not contain a URL
– Integrate social media tools within your website

3. Not telling the search engines what kind of content your website offers

Search engines read HTML text, so if the entire content on your website is in the form of images or Flash, search engines will not know what kind of content your site offers. Also, when the content is in the form of HTML text, it is more accessible to mobile users and those who have poor internet connections. Did you know that websites with lots of eye candy and complex designs tend to rank lower than the ones which focus on quality articles?

This happens because search engines do not see websites in the way we do. They only see the code behind it, the text without any images, animations or add-ons. What this really means is that even if you have the most appealing website on Earth, without enhancing it with quality content, you will not manage to do anything but scratch the surface. Users won’t still be able to find you.

Solution: You need to provide quality and unique articles on your website, ones that were never released before and which can benefit your readers. Also, avoid using lots of eye-candy and if you do have to use images within your articles make sure they’re optimized for the search engines as well (notice the “ALT” tags).

4. Not including a call-to-action

The purpose of a website should be higher than to have a good ranking which attracts plenty of visitors. The purpose of a website should be to turn those visitors into customers. In the absence of a high customer conversion ratio, your business will ultimately become too uncompetitive to run. The Internet is a highly diversified market, where every person makes an effort to bring customers on their side and to get on top.

Solution: If you sell products, include links to those products on your site’s pages. This will greatly boost your SEO ranking. Also, make sure to provide a strong call-to-action at the end which points toward one of the services that you have to offer.

5. Believing that all your visitors are accessing your site’s home page at first

Each page of your website should be as a home page. Often, visitors do not come directly to the home page and then browse your site. Most visitors will conduct a search will be sent to a page on your website, and from there they will sail on other pages. Therefore, each part of your website is important for the user and for your search engine ranking and should be treated with maximum importance.

When users arrive at a search engine page, they will usually arrive at one of the adjacent pages of your website, or more probably on your blog, if you have one. It is highly important for those web pages to be designed well, to capture users’ attention, but even more important is to provide them with something of value. They need to be guided toward the answer they were initially looking for.

Search Engine Ranking
Solution: Make sure that all pages of your website include links to the home page and the page with information about your company, plus additional call-to-action statements where relevant.

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Digital Marketing

The 3 C’s Of Marketing : Marketing 101

Internet marketing is meant to attract people to your website, enhance your products and your company and eventually increase customers for your business. If you want your online marketing strategies to succeed, then you must utilize the 3 C’s of marketing, that is, create, capture and convert. They are fairly simple yet logical ideas that can help any newbies trying to venture into internet marketing to get a head start.

Below is a detailed explanation of what these 3C’s of marketing are.

Create Traffic

The first step that you should take if you hope to make money out of your blog or website, is to create traffic. That"s where the SEO comes into play. It will give your website a better chance of appearing in the search engine results for queries related to your business. You have to capture the attention of your audience in such a way that they will want to visit your website over and over again.

One way that you can create traffic is by creating quality content. The content should be useful to the customer otherwise they will quickly lose interest in what you have to offer. For instance, if you have launched a new product, inform the customer what it is. They want to know more about the product. What is the product all about, how is it useful, how is it different from the others, what do they stand to gain from buying your product and so on. If you are trying to introduce a service, tell the customers what service you offer and how they can get it.

Capture Leads

Once you have created traffic, you have to devise a system whereby you can capture your leads or traffic. This is to enable you to sustain a long-term profitable online business. This is the part where your patience, practice, and experience will be tested. You need to come up with a strategy where you can build your own list. A list is important in that it helps you to keep your customers informed about a new product or opportunity.

You can use an email-auto responder service which allows your customers to sign up to your list so that they could be receiving information from you directly. Again, this comes down to the quality of your content. If your readers like your content, they will want to sign up for your list.

Convert To Sales

If you have managed to create traffic and you have captured leads but you are still not converting them to sales you will not make any money. You have to develop trust and build a relationship with your prospects or leads so that they will want to hear what you have to say, be open to your offers and be willing to purchase what you are selling to them.

There are two ways that you can convert sales. First, you can make money in your sleep by incorporating a system that can convert sales on autopilot or secondary, you can simply become active and convert sales personally.
There you have it, the 3 C’s of marketing. Once you fully understand these three concepts, they will be etched in your subconscious as you go about every day promoting and making money from your online business.

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Digital Marketing

Use Advance Search Queries to Find Hosts for Your Guest Posts

Of late, guest posting has earned a reputation as a reliable SEO technique which not only allows you to direct traffic to your website but also build profitable relationships with customers who enjoy reading your posts. There is a problem though; each and every one of the internet marketers out there now has guest blogging on top of their off-page SEO techniques which makes it very hard to convince authority websites or blogs into giving you a chance to publish content as a guest blogger. If you are just starting out and have probably experienced this problem, it does not mean that you cannot level with your competitors and get frequent chances to publish content on high ranking authority websites. All you need to do is follow the right track.

How to find blogs on which you can publish guest posts using advanced search queries

There are several websites which constantly advertise to people who would like to write content for them to which they allow insertion of links in return. It might seem like an easy thing to do, but if you are not careful, you might as well end up publishing content on the wrong blog or website. For instance, if you deal in electronics and would like to popularize your merchant or affiliate website, it would do you no good if you posted your content on a blog whose audience is interested in construction tools.

So how do you get the right blogs?

A great answer would be using advanced search queries although to some internet marketers, this would just make things complicated. To demystify what advanced search queries are and how they could help you find authority websites on which to publish your content, below are some useful examples of what you should do.

Starting with the basics, you first need to familiarize with some useful strings which will generate meaningful results. Most authority websites use strings such as guest blogger, guest column, guest article, guest blog, become a contributor and write for us to attract traffic from the search engines. It might not be hard to find a blog using the strings outlined above although you would certainly experience problems while trying to pinpoint a website which specializes in your niche. To get what you want, you have to make your search specific by advancing it.

Someone who wants to find a guest post which publishes information on red widgets would have to type in something like red widgets “guest blogger” as a search query. The engine will search for information which is relevant to the keyword red widgets and which also contains the phrase guest blogger. The phrase “guest blogger” in the quotation marks specifies the query to a website which is optimized for the keyword red widgets but also has an occurrence of the phrase guest blogger. You might have realized that such a string would lead you to a website whose niche is red widgets and probably beckons interested parties to publish quality content or information as guest bloggers.

With time you will also realize that you get better results by searching for a category instead of a specified niche. For instance, if you deal in cheap plasma TV’s and would like to find a blog on which to publish your guest post, it would be easier to find a highly ranked website by typing in electronics “guest blogger” instead of cheap plasma TV’s which limits you to just a few options. However, this does not mean that you can publish your post on any website as long as it deals in electronics; it is just an advanced way of finding one in your niche without having to browse through a frustrating list.

Using the tilde (~)

The tilde helps you run an advanced search in which the search engine automatically searches for all synonyms instead of searching for them separately. For instance, the string ~cars “guest blogger” would also search for all other synonyms which include automobile and auto. Apart from helping you save the time you would use to search for each of these terms individually, using the tilde also increases the chances that you will get what you are looking for by only inserting a search query once.
It has always been said that Rome was not built in a day. There should be no hurry and especially if you plan to generate substantial traffic from guest posting. High profile blogs are competitive and might not even advertise or encourage writers to publish information because they have enough already. One of the mistakes most marketers make is going for these websites first even before they have fully familiarized with guest blogging and how it should be handled. As for advice, it is recommended to start with smaller blogs and websites first after which you can graduate to highly ranked websites.

Sometimes, an online marketer might realize that they do not have enough time or the skill needed to generate and publish profitable posts. First, it should be noted that guest posting is a time-intensive technique in that you have to type down content, look for a host and then publish it. If you have other responsibilities, this might inconvenience you and in the end turn out to be a roadblock other than a breakthrough. If you still need the traffic, below are a few options you can take.

If you are capable of finding reliable hosts who can direct substantial traffic to your website, then your only problem should be a content generation. In this case, some marketers opt to hire freelance writers who generate the content to be published. This reduces the time required to publish a post in that the marketer will only have to check if the content coincides with what they need after which to submit the file to a blogs administrator for publishing. Alternatively, one can opt to hire an SEO service provider who covers all tasks from host finding to writing of the actual content. One of the benefits of hiring a guest blogging service is that such companies have a higher probability of getting chances to publish on high profile websites.

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Best Practices

Tips For Staying Motivated With Your Business

Reading about the many success stories people that attained in their online businesses, aspiring entrepreneurs are likely to be fully motivated at the start of their ventures too. Unfortunately, success does not come easily for everyone. Although practical strategies such marketing and SEO are important, emotional strength is equally critical. Others could face rough times and slow success that they end up less motivated by the day. If you let this sinking feeling continue, chances are you will soon be giving up on your venture before you fully experience the success you have been aspiring for and that is a sad fact. You will never know, tomorrow might be the day you have been waiting for and it is such a waste if you give up today. To keep yourself motivated, here are some tips to bring back the excitement you felt on the first day you started your internet business.

  • Set Achievable Goals

The problem with some entrepreneurs is that they set high goals at the beginning of their ventures, which will likely end to disappointments. It is right to set goals and timelines, but keep them realistic. If you set smaller and achievable goals, you will be able to highlight such achievements and this will inspire you to push yourself farther. Celebrate little goals and use them to keep you motivated.

  • Keep Your Mind on Your Dreams

When you started your business, you surely saw yourself basking in the glory of success after a couple of years or so. Even if you see that dream not happening soon, you should still carry on. You have two choices here, to work on that remaining 80% chance of success or to give up and settle for 0% chance. The answer is very obvious.

  • Get Into Action

There are plenty of information about the online business on the web and you might have the tendency to read all of them to gain knowledge. This is a wise move, but a wiser move is to leap into action than over think things. Drowning yourself in information especially negative ones will just remove your motivated spirits. Action brings out results and it will keep you charged up.

  • Forecast

A good entrepreneur plans everything and foresees any glitch in the future. If you open your mind to the possibility of minor failures, it will be easier for you to rise from them and strategize again. Aside from foreseeing these challenges, you should also assess your passion. You know yourself more than anyone does and you can tell what tasks are boring for you. Therefore, avoid going into a business that will eventually bore you. Do something that you love.

  • Learn from Mistakes

Nobody is perfect so do not torture yourself if you ever commit a mistake. Take it as a lesson and use what you learned to avoid making the same mistake again. Focus on finding solutions and move forward.

  • Find an Inspiration

To be motivated, associate yourself with people who are driven and success-oriented. Let their good vibes rub off on you and take inspiration from their own experiences.

  • Reward Yourself

Every time you achieve a goal, reward yourself and give yourself a pat on the back for the job well done. Take credit for your hard work and use this to be motivated to keep achieving goals in the future.

  • Hold Accountability

Being your own boss does not mean that you are not accountable to anyone. You made promises to your clients and made commitments to your partners. You cannot just throw the towel in the middle of everything and give up. You have to push yourself to continually be motivated so that you can meet your accountabilities.

  • Be Positive

Focus on the bright side. Giving negative thoughts the attention they do not deserve will only slump your spirits.

  • Take Breaks

If you have been working non-stop for months, chances are you will burn out. Take a breather and get away from work for a couple of days to recharge your senses. A restful weekend can renew and fuel your drive once more. Being motivated is not all work, a balanced life is more fulfilling and it will make you realize that you made the right choice of starting your own business so that you can have vacations whenever you want to.

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Best Practices

Skills for Successful Internet Entrepreneurship

There is no doubt that more and more entrepreneurs are scaling the Internet for opportunities that will make them rich in the shortest amount of time possible. Getting rich quick is one of the most prevalent misconceptions that business owners and developers had in mind when thinking about online entrepreneurship. It could because of the minimum requirement in terms of start-up capital or less demand on technical expertise or low-cost operation. Often, the essence of finding fulfillment in their chosen business industry or the market has to take a backseat for the idea of building ROIs in a lightning-fast manner. Little these entrepreneurs know that when it comes to a long lasting business, there is more to success and fulfillment than just counting returns on investment. If your aim is to do business online is focused solely on getting rich quick, be prepared to fail.

Understanding Online Entrepreneurship

Starting your own business is a good vision nowadays. What better way to do it, cost-efficient wise, than to pursue online means. The Internet is a good melting pot for businesses to thrive as it requires not that much start-up requirement to build your investments. There are a lot of strategies that you can employ such as SEO to make your business popular. However, it is also a highly volatile environment where a single move can put you at the bottom of a cutthroat competition. With a hodge-podge of rapidly changing platforms and ever-changing temperament of markets, even the most sincere of all entrepreneurs can easily get lost in its complexities. This is even more so for those who have no idea on the principles behind online success.

To gain competitive advantage long before you start, it is imperative that you learn to research the Internet by digging deeper into what other businesses are offering, what consumers need, and what you can do about it. Finding a niche where you can be unique yet effective will help steer you in the right direction. Read guidebooks like Scott Fox’s “Click Millionaires” to give you an idea on how to build your online dreams without sacrificing self-fulfillment. His book will give you an “insider look” on how dot.com (or click) millionaires perceive online business success emphasizing on the need to assess your own intentions vis-a-vis your goals and objectives.

No matter how easy it may seem, starting an online business is one challenging endeavor. Dynamic as it is, online entrepreneurship requires adeptness and understanding on important implications contributing to its success. Here, I have adapted Scott Fox’s business success concept that often goes unnoticed or overlooked by aspiring entrepreneurs who leap into opportunities without looking ahead.

The Seven Principles of Successful People

  • Niche-Building

Go out there and explore the current needs of the market. Look for loopholes in current situations like weight loss and anti-aging, or certain gaps in popular product lines. Do not just focus on social networks like Facebook, Twitter or Pinterest. Go beyond a singular “high risk” platform to obtain more chances of succeeding.

  • Foster Authorship

Be the expert that everyone wanted. You can do so by building a professional website showcasing your “expertise.” Build on trust and confidence. In the online world of business, trustworthiness and reliability go beyond any formal certification or degree.

  • Automate

Make use of new technologies. People look for convenience when shopping for products or goods online as well as in gathering solutions to their issues. There is a vast supply of online tools that you can use to aid in this need. Website forums, automated order, and delivery protocols secured yet user-friendly payment system, and other customized solution will help generate revenue for your business 24/7 year-round.

  • Outsource

Outsourcing is one key element in a cost-efficient online business. Tap virtual assistants online. Sites like iWriter or UpWork are great sources of staff with specialized skills in accounting, database management, web hosting, article writing, and so on. Try to delegate ministerial functions while you concentrate on core competencies of your business.

  • Connect and Link

Reach out and foster a connection with your online audience. Hear out their sentiments in building a much credible content for your website. Products reviews, blog comments, discussion boards, testimonials and case studies are great sources of information for you to bank on.

  • Scalability

Adapt successfully to increasing demands. Finding a lucrative niche, build your authorship around it and infuse this with a proactive system via automation. Make use of customer feedback to create successful promotion tactics and achieve sure success.

  • Finding Sustainable Means

Look for a sustainable way to earn money. Do not rely on a single productivity scheme. Look for ways that will generate recurring revenues to your business. Make use of renewable subscriptions and other sustainable point-of-sales. Develop a stable and enduring customer base via sustainable efforts like newsletters, advice or support.

These aspects may look simple and easy, but be reminded that there is nothing straightforward about online entrepreneurship. Make your quest for success in the online world a way of life. Learn to handle complexities and solve problems without leaving out the fun side of it. Find a balance doing what you love and making money, all at the same time. The Internet has continually accumulated quite a number of online millionaires and billionaires – and you can be next.

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Digital Marketing

The Complete Beginner’s Guide to Content Marketing Strategies

In any market, a good product rarely needs advertising to sell well. People will love any product that does well what its description says it will do. In the online business world, content is the good product that delivers a great return on investment, allowing businesses and individuals to gain publicity and make sales without spending a dime on traditional forms of marketing. The publicity gained also comes with brand loyalty as people interact with the content. Indeed, as of 2013, content marketing has become the biggest technique used by anyone who wants to dominate a particular niche in the online marketplace. Although it all appears merry on the outside, content marketing is not an easy endeavor, and any mistake done at the initial stages may cost you a chance at converting your visitors into customers in future. To aid your plight in understanding content marketing, here is a complete beginner guide.

What is content?

The first thing you need to know is what entails content. As per this guide, content refers to any multimedia or text that you place strategically on the internet to direct or inform people about your business or organization.

The content can be:
– a video
– an audio file
– pictures
– text
– or a combination of all.

Content is the substance that holds your marketing message. It does not matter whether the message is hidden or direct, whether it’s long or brief, as long as it’s contained therein, then you are talking about content.

Where should you place content

The next thing to note is where the places that should hold your content are. Once you have your video, or article, you can place it on your website or on other websites. Placement of content affects the reaction you get from the target audience. If you place content on a popular site, you can expect to get more reactions and views than you would when you place the same content on a relatively unknown website. You also need to have a home that will act as an anchor on all your content online. As you place content on popular sites, link those pieces with your anchor. Anyone who has an interest in your content will then get to your anchor for more.
For best results, your anchor should be your primary website. Have the most relevant content about your niche and products placed on your primary website, and then use other sites as signposts to direct people to your website. You can then place various ‘call-to-action’ messages on your primary website. For example, you can have a YouTube video that provides a link to your website. As people watch that video, they will learn about your website and may visit it for more information or entertainment. Social networks and blogs also act as great places for placing your ‘signpost’ content for people to consume and eventually land on your primary website.

How do you create content?

By now, you have an idea of what content is and are wondering how one comes up with great content. The simple answer is that great content fulfills an appetite for information or entertainment. Your content has to deliver value to the audience, irrespective of where you place it. To create such content, you need to pay attention to what people are looking for, what they keep talking about, and what they think.

Practically, it is impossible to just wake up and decide that a particular subject captures what people are looking for. You need to engage people to know what they want. To do this, you will need to hang out where the people are hanging out online and learn how to use various analytical tools for interpreting web trends.

The tools include:
– Google analytics tool for monitoring and analyzing web traffic, available at http://www.google.com/analytics
– Google Trends web app available at http://www.google.com/trends
– Market Samurai keyword tool available at http://www.marketsamurai.com

Trace the traffic that is getting to your website, and take note of the content that is contributing to that traffic. Notice whether such content has a seasonal demand or is timeless. Create profiles on discussion forums and social networks and then participate in those sites. If you are a firm, you may have different employees handling specific sites, to gather information on what is relevant to your niche. They will also tell what is likely to benefit your target audience. Once you have an idea, create content based on that idea. Remember that the purpose of your content is to help someone in need of that information or entertainment value.

Telling good and bad content

You can tell good content by the attention it gets after you publish it. An informative video will get many views and comments because people find it useful. It may also go viral on social networks as people share it with others. Bad content, on the other hand, tends to stay static. No one shares with others or comments on it. This is not to say that you need to remove bad content from your website or online profiles. You may just have to assign a different purpose to the content. You can use it as link bait, so that is becoming a source of inbound links to your website. This will help your website rank. You can repackage together with your good content to provide fresh content for distribution in easy to consume formats such as eBooks that will refer people back to your primary website.

Tracking results

A big chunk of content marketing involves monitoring and evaluation. For every content piece that you place strategically on guest blogs, article directories, social networks, your primary site, video sharing sites and web directories, you must be able to tell how that content is a contribution to your marketing and SEO goals. Traffic tools such as Google Analytics and Google Trends that are available online (see links above) can show you how the particular links on the content are driving people to your websites, as well as give you the sources of those visitors who interact with your content.

Conclusion

As you take up content marketing, you need to know that this form of marketing does not interrupt the user but instead offers them what they are looking for, in return for the permission to include sales pitch within the content. The goal is not to sell a product on the first interaction but to create a positive association with your brand so that it will be the first choice when the targeted person wants to buy.

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Marketing strategies

Using Branding and Reputation Management to Get Exposure

Three things govern any business relationship online and offline. In the online world, the rise and fall of your business can be very fast, so you need to take all the precautions you can, to avoid an unfortunate outcome. When you start, you will need to set up your brand, and once you establish it, you will need to defend it. The second part is what reputation management is all about.

Branding

The first thing you need to know about branding and reputation management is that you need people to succeed. You cannot succeed on your own. You need to make people believe in you so that they can support whatever you are offering. In the simplest sense, branding is all about putting a good show of yourself so that people believe in you. It can be a personal show or a business show, but the bottom line is that you want to get the trust of the people you target.

Reputation Management

Reputation management is a little wider than branding; it involves the care of the relationship that you make with people. It can be your personal reputation or that of your business and it comes after you brand yourself. The essence of reputation management is to align the perception that people have on you with the brand that you project on them. Once the two aspects align, you will have no restrictions on selling your product to your target audience.

The best professionals and businesses make most of their sales through word of mouth referrals. Great lawyers, content makers, salespersons and the like have very strong personal brands and a reputation that matches what they do. As a result, their clients are more than eager to recommend their services to anyone. On their part, the professionals are able to charge premium prices just to keep their workload bearable so that they can satisfy their clients.

Below are practical suggestions that will expose your branding efforts to different types of blogs.

You will need to build your brand first, and this is all about creating content that relates to what you offer. You do not need to have an online business, but an online presence for your business is necessary. SEO is a great way to expose your business to people who are interested in your products or services. A blog is important because it will let you tell others about what you do, as well as the different aspects of your business or profession. Blogs allow you to highlight your talent and services. They let you talk about your clients and your capabilities. Blogs are a great way to reach out to people when you are not actively working. They are excellent forms of advertisement and they complement word-of-mouth marketing in a great way. Without a blog, it will be difficult for people to refer others to what you do. It will also be difficult for them to give you feedback on the tasks you handle.

How blogs help in branding

Blogs let you connect to other people through your thoughts, solutions, and opinions. They let your content travel around the internet when people share it; thus, work as a salesperson on your behalf. With blogs, you increase your abilities to listen, corresponding, and meeting new people who might turn to become your clients.

Why websites are not enough for branding?

Many people will say that they or their businesses do not need blogs because they already have websites, but that is far from the truth. Websites offer what you do, but people will not buy from you just because of what you tell them, they need to hear it from others. In the same way, other blogs will not feature your business just because you ask them to do so, they need to see what remarkable things you are doing that are worth talking about. People need convincing facts. They need to know that you understand what they want, and they will buy only from people and business they trust. The only way to win the trust of people is by developing a relationship with them. A website is only a signpost of what you offer, but a blog is an invitation to listen, learn and benefit from what you offer. A blog builds your reputation.

What to do when clients are not using blogs and another web 2.0 tools
Even if your target audience does not use blogs and social media, some of their family members and friends use them; besides, the media uses these tools too. It pays to have a presence at a place where people come to search for you or your business.

Finding time for branding and reputation management

You may complain that blogging will take much of your productive time, but that is not the truth. It may seem unproductive if you do it the wrong way, or when you fail to commit enough time. Think of blogging as a way of developing your business services. All the content you put out there helps someone to build trust in you. Your ability to convince people grows as you provide more relevant and helpful content. You can use your money to hire bloggers who understand your business, and they will be happy to manage your reputation.

Using branding and reputation to get exposure

Before you read ahead, you should know that a good reputation only comes when people:

(1) have a reason to trust you/your business
(2) believe what they hear from others about you

This means that you will only get away with verifiable claims and the credibility given to you by others will cast out any feeling of humiliation for making the wrong choice.

Once you have your brand up and your website and blogs running, you need to get in touch with people. The best place to find them is on other blogs in your industry and on discussion forums. Take part in them, comment often and thoughtfully, and when given a chance, always mention what you do. If possible, give them a link to useful content that you have put up on the internet.

Other than your blog posts and website, you can create informative eBooks, podcasts, and tutorial videos or write guest posts on other blogs. Once you come up with any form of content worth sharing, you should distribute it as widely as possible.

List your eBooks on file sharing sites, pitch your guest posts on blogs that talk about the same topic as your blog, take part in offline meet-ups that let you meet other bloggers in your industry and all these efforts will enhance your exposure, and help build your reputation as a renowned professional or business. In return, many blogs will be happy to feature you in their posts. They will talk about you, together with what you do, and how you do it. They will also link to the materials you provide. As they do so, they will be providing you with the third-party validation that your branding and reputation management efforts need to grow your business.

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